adidas AG engages in the design, distribution, and marketing of athletic and sporting lifestyle products. The company is headquartered in Herzogenaurach, Bayern and currently employs 64,938 full-time employees. The firm's segments include Europe, North America, Asia-Pacific, Russia/CIS, Latin America; Emerging Markets, Adidas Golf, Runtastic, and other centrally managed businesses. Its segment includes wholesale, retail, and e-commerce business activities relating to the distribution and sale of products of the Adidas brand to retail customers and end consumers. The firm has over 2,500 own-retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners and co-branded stores, and an e-commerce channel, which is available to customers in over 50 countries. Adidas branded products include footwear, apparel, and hardware, such as bags and balls.
El segmento de ingresos más grande es adidas AG, con unos ingresos de Footwear en el último informe de ganancias. En cuanto a la geografía, EMEA es el mercado principal para adidas AG, con unos ingresos de 8,550,000,000.