Rapala VMC Oyj engages in the fishing industry. The company is headquartered in Helsinki, Etela-Suomen and currently employs 1,451 full-time employees. The Company’s activities are divided into three business segments: Group Fishing Products, providing fishing tackle products, such as Lures and Baits, Fishing Hooks, Fishing Lines and Fishing Accessories, which are manufactured and sourced by the Company under its brands; Other Group Products, including the Company’s manufactured and branded products for winter sports, as well as for a range of non-fishing businesses; and Third Party Products, offering fishing products for hunting, outdoor and winter sports, which are not branded by the Company.
Le segment de revenus le plus important est Rapala VMC Corporation, avec un chiffre d'affaires de Fishing Tackle lors du dernier rapport de résultats. En termes géographiques, North America est le marché principal pour Rapala VMC Corporation, avec un chiffre d'affaires de 111,900,000.