easyGroup, known for easyJet, introduces easyBitcoin.app with Uphold to simplify Bitcoin investing for U.S. retail users, offering incentives and rewards.

Executive Summary

easyGroup, the parent company of brands like easyJet, has launched easyBitcoin.app in partnership with Uphold, a move designed to simplify Bitcoin (BTC) investment for U.S. retail users. The app offers incentives such as welcome bonuses and rewards, seeking to broaden access to cryptocurrency investment.

The Event in Detail

The easyBitcoin.app provides users with a 1% welcome bonus, 2% rewards for long-term holders, and a 4.5% APY on USD balances, paid in bitcoin. The app is powered by Uphold, an infrastructure provider for on-chain finance. Sir Stelios Haji-Ioannou, founder of easyGroup, stated that the app aims to make bitcoin a practical investment option for all, addressing the perception of high transaction costs and exclusivity.

Market Implications

The launch of easyBitcoin.app could increase retail investment in Bitcoin, potentially driving up demand and price. A survey commissioned by Uphold indicated that 88% of U.S. respondents trust Bitcoin as a long-term investment, while nearly half find existing platforms too complex. The app targets this demographic by offering a simplified investment experience.

Expert Commentary

"Multiple ways to earn sets a new standard in crypto. Beyond appealing to the converted, receiving rewards in bitcoin on USD balances is the perfect draw for that huge segment of the population that has become aware of bitcoin, but has yet to take the plunge," said Simon McLoughlin, CEO of Uphold.

Broader Context

The move by easyGroup reflects a growing trend of mainstream companies entering the crypto space. This initiative aligns with the increasing popularity of yield-bearing stablecoins, which combine price stability with passive income generation. As of mid-2025, the supply of yield-bearing stablecoins has surged to over $11 billion, representing approximately 4.5% of the stablecoin market. While these assets offer potential returns, they also carry risks, including smart contract vulnerabilities and regulatory restrictions.