Toei Animation Co., Ltd. engages in the production, marketing, and licensing of animation. The company is headquartered in Nakano-Ku, Tokyo-To and currently employs 960 full-time employees. The company went IPO on 2000-12-08. The company operates through three segments. The Video Production and Sales segment is mainly involved in the planning and production of various anime works for theaters and television, the sale of broadcasting rights and video rights for works, and video distribution services for personal computers and mobile devices. The Copyright segment licenses merchandising rights for characters that appear in the works it produces. The Product Sales segment develops and sells character products. The firm also plans and manages various events such as costume shows and musicals.