Binance completed the rebrand of Toncoin to Gram on July 2 and opened deposits and withdrawals for the token, aligning the ticker with the original name of Telegram's native cryptocurrency. Separately, TON Strategy Company entered a $250 million share repurchase plan to buy back its common stock.
Binance completed the rebrand of Toncoin to Gram on July 2 and enabled deposits and withdrawals for the token, aligning the ticker with the original name of Telegram's blockchain native asset.
"We have strong conviction in Gram and in the opportunity presented by the TON ecosystem," Kevin Wilson, chief executive officer of TON Strategy, said in a statement.
The rebrand restores the Gram name that Telegram originally proposed when it launched the TON blockchain in 2018. TON Strategy Company (Nasdaq: TONX), a digital asset treasury firm focused on accumulating Gram, entered a Rule 10b5-1 trading plan on July 1 to facilitate share repurchases under its existing $250 million buyback authorization, with Virtu Financial serving as executing broker. The plan covers a two-month period beginning July 1.
The rebrand strengthens the connection between Telegram, which has more than 1 billion monthly active users, and its blockchain ecosystem. Gram functions as the native currency for transactions, staking and decentralized applications within Telegram, and Binance's operational support is likely to increase liquidity and trading volume for the token.
The $250 million buyback program was originally announced on Sept. 3, 2025. Manuel Stotz, executive chairman of TON Strategy, said disciplined capital allocation is a key driver of long-term shareholder returns and that repurchasing shares at a significant discount to intrinsic value is the most compelling investment the company can make.
TON Strategy's primary business is accumulating Gram for long-term investment, whether acquired through capital raising proceeds, staking rewards or open-market purchases. The company, which trades on the Nasdaq Capital Market, also operates MARKET.live, a multi-vendor livestream shopping platform, and LyveCom, an AI-powered social commerce platform.
The Gram rebrand strengthens the alignment between Telegram and its crypto ecosystem, which could lead to further exchange listings and support positive price action for GRAM tokens. The token's transition to its original name removes a layer of branding confusion and aligns the asset more closely with Telegram's product identity as it continues integrating blockchain functionality into its messaging platform. TON Strategy's concurrent buyback plan shows confidence in the token's long-term value proposition at a time when the network is expanding its developer tools and Telegram-based functionality.
This article is for informational purposes only and does not constitute investment advice.
