James Murdoch’s investment firm Lupa Systems is in advanced discussions to acquire New York Magazine and its podcast division from Vox Media, a move that would mark a significant media landscape shift.
Back
James Murdoch's 2019 firm in talks for New York Magazine buy
Media investor James Murdoch is in advanced talks to acquire New York Magazine and its podcast division from Vox Media through his investment company Lupa Systems, according to people familiar with the matter on May 5, 2026.
"A deal, which isn’t finalized, would go through Murdoch’s Lupa Systems investment company," the people said, asking not to be identified as the discussions are private.
Murdoch, the younger son of News Corp. founder Rupert Murdoch, established Lupa Systems in 2019 after departing as chief executive of 21st Century Fox following its sale to Walt Disney Co. He later resigned from the News Corp board in 2020, citing editorial disagreements.
This potential acquisition signals a major shift in media ownership, potentially altering the editorial and business strategy of the storied magazine and its growing audio arm. The move could influence investor sentiment and valuations across the digital media sector, reflecting a broader trend of consolidation and strategic investment in established brands.
The discussions, while advanced, could still fall apart, sources cautioned. Should the deal proceed, it would represent a significant expansion for Lupa Systems, which has been actively investing in media and technology companies. A spokesperson for James Murdoch declined to comment, and Vox Media Chief Executive Jim Bankoff did not immediately respond to requests for comment.
The acquisition would separate a high-profile asset from Vox Media, which itself has grown through acquisitions, including its 2019 merger with New York Media, the former parent of the magazine. For James Murdoch, it marks a continued divergence from his family's media empire, which includes Fox Corp. and News Corp, the parent company of The Wall Street Journal. His departure from News Corp was a clear break, and his investments since have charted a new path in the media industry.
This article is for informational purposes only and does not constitute investment advice.
