Qualcomm told customers it can no longer absorb price increases, as rising input costs could push up device prices across the semiconductor supply chain.
"Qualcomm communicated to clients that cost pressures from manufacturing and raw materials have reached a level the company can no longer absorb internally," according to a person familiar with the matter.
The development comes as the semiconductor industry faces rising wafer costs and packaging expenses. Texas Instruments this week projected Q2 2026 revenue of $5 billion to $5.4 billion, with 2026 capital expenditures targeted at $2 billion to $3 billion, showing the industry's ongoing investment cycle. Nvidia shares rose 1.2% to a fresh intraday high, extending gains as investors bet that pricing power will remain intact for chipmakers with dominant market positions.
Qualcomm's move could raise prices for smartphone makers and other downstream customers that rely on its Snapdragon chips, potentially squeezing margins for device manufacturers already facing elevated component costs. For Nvidia, whose data center GPUs command premium pricing because of strong AI demand, the environment reinforces its pricing leverage.
The pricing pressure is concentrated in advanced nodes where foundry costs continue to climb. TSMC, which manufactures chips for both Qualcomm and Nvidia, has raised prices for its 3nm and upcoming 2nm processes as it invests billions in new fabrication capacity. Qualcomm's Snapdragon chips, built on TSMC's 3nm and 4nm nodes, are directly exposed to these rising foundry costs.
For Nvidia, the dynamic is different. Its dominant position in AI accelerators gives it the pricing power to pass through higher costs without losing customers. The 1.2% gain to a fresh high reflects that confidence, even as the broader semiconductor sector deals with input cost inflation.
Texas Instruments' $2 billion to $3 billion CapEx plan for 2026 shows that the industry's capacity expansion cycle remains in full swing, adding to near-term cost pressures before new capacity comes online. Analog chipmakers like TI face similar foundry and raw material cost headwinds, though their longer product lifecycles provide more time to adjust pricing.
The divergence between Qualcomm and Nvidia illustrates a key theme in the current semiconductor cycle: pricing power accrues to companies with irreplaceable products. Nvidia's H100 and Blackwell GPUs face no near-term competition in AI training, while Qualcomm's smartphone chip business contends with competition from MediaTek and Apple's growing in-house chip efforts. Apple has been developing its own cellular modems to replace Qualcomm components, a transition that could reduce Qualcomm's pricing leverage over time.
For investors, the question is whether Qualcomm can pass through higher costs without losing market share to rivals. Nvidia, trading at elevated multiples relative to historical averages, faces less immediate pricing risk but carries higher expectations for continued growth.
This article is for informational purposes only and does not constitute investment advice.