Key Takeaways:
- Strategy executives promoted Bitcoin buying plans on social media Sunday
- Shareholders voted on a twice-monthly preferred dividend structure
- The company announced a $101 million Bitcoin purchase on Monday
Key Takeaways:

Bitcoin steadied near $62,800 on Monday as Strategy Inc. executives promoted fresh buying plans while shareholders voted on a twice-monthly preferred dividend structure.
"While global stock markets have pulled back as investors reduced risk heading into the weekend, Bitcoin's reaction has been comparatively muted, particularly considering its reputation as a high-beta risk asset," Daniela Hathorn, senior market analyst at Capital.com, said.
The company announced a $101 million Bitcoin purchase Monday after Chairman Michael Saylor posted on social media over the weekend hinting at further acquisitions. The disclosure helped calm markets after Bitcoin slumped 7% to $59,101 on Friday, falling below $60,000 for the first time since Donald Trump won the White House in November 2024. The token climbed as much as 3.8% to nearly $64,200 earlier Monday before paring gains.
The latest purchase comes after Strategy sold 32 Bitcoin for about $2.5 million in late May, its first sale since 2022, contributing to an 18% decline in the token last week. Strategy now holds 843,706 Bitcoin worth about $53.53 billion, with paper losses exceeding $10 billion based on its average purchase price of $75,701.
The dividend restructuring, if approved, would allow Strategy to raise additional capital for Bitcoin acquisitions by offering shareholders more frequent payouts. The move reaffirms the company's commitment to its Bitcoin treasury strategy after a period that saw its market capitalization fall below the value of its Bitcoin holdings, with its mNAV dropping below 1 in early 2026.
Strategy's shares have fallen about 70% from their August 2025 peak, and the company reported a $12.4 billion loss in the fourth quarter of 2025. Saylor has said the company can cover its $6 billion in debt obligations even if Bitcoin falls as low as $8,000, and it established a $1.44 billion cash reserve in December 2025 to ensure it can meet dividend and debt payments. In May, the company used 61% of that buffer to repurchase $1.5 billion in convertible notes.
CEO Phong Le said during the Q1 2026 earnings call that the company would consider selling Bitcoin if doing so improved its Bitcoin-per-share position or helped manage debt obligations, marking a shift from the company's long-held "never sell" philosophy. Saylor later clarified that Strategy's goal is to "never be a net seller" of Bitcoin.
Bitcoin has lost about half its value since reaching an all-time high above $126,000 in October 2025. More than $4.3 billion exited Bitcoin ETFs in less than a month, contributing to the decline, Saylor said.
This article is for informational purposes only and does not constitute investment advice.