Mokingran Jewellery Group Co., Ltd. engages in the design, production, wholesale, and retail of jewellery products. The firm's diversified product line not only includes cultural heritage craftsmanship such as the Eight Imperial Handcrafts, a national intangible cultural heritage but also introduces cross-over merchandise, such as the Lucky Golden Year jewellery series with a widely recognized beverage brand, and others. The firm also introduces the Sail with Dreams jewellery series in honor of China’s space exploration achievements. The firm focuses on markets in third and lower-tier cities in the People's Republic of China.