BARK, Inc. is a dog-centric company, engaged in making products, services, and content for dogs. The company is headquartered in New York City, New York and currently employs 691 full-time employees. The company went IPO on 2020-11-11. The firm is an omnichannel brand serving dogs across two key categories: toys & accessories and consumables. All of its products are designed, developed, and branded by BARK. The firm's segments include direct to consumer and commerce. Its products are sold Direct-to-Consumer (DTC) and through its network of retail partners. The company offers BarkBox and Super Chewer, which are subscription products that feature monthly themed boxes of BARK toys and treats that are delivered directly to a dog’s home. Customers have the option to subscribe to these products on a one-month, three-month, six-month, or twelve-month basis. The firm offers its customers incremental products via ATB, which allows it to cross-sell customers its full portfolio of products, including kibble, treats, toppers, dental, and more. Its toys and accessories category also includes other products such as beds, leashes, apparel, and other accessories.
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