Locafy Ltd. engages in the commercialization of developed technologies; extension of the technology into local search solutions; and the continual acquisition of businesses and assets complimentary to technology and commercial model. The company is headquartered in Subiaco, Western Australia and currently employs 18 full-time employees. The company went IPO on 2022-03-24. The firm has developed online marketing technology (Technology) delivered in a automated manner via a Software-as-a-Service (SaaS) model. Its technology publishes content on search engine optimized (SEO) Web pages that it hosts and manages. The Company’s segments include Publishing and SEO Agency. The Publishing segment includes products and services related to digital properties (that is mastheads) that it owns business data published on Hotfrog, advertising placed on AussieWeb, articles published on scoop.com.au. The SEO Agency segment products and services are applied to digital properties that are owned and operated by third parties. Its consumer-related online searches include local search terms for products and services that are in close proximity to the consumer’s immediate location and national search terms for non-location specific products and services.
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