DotDigital Group Plc engages in the provision of data-driven omnichannel marketing automation solutions. The Company, through its customer experience and data platform (CXDP) combines the power of automation and artificial intelligence (AI) to help businesses deliver customer experience at scale. With Dotdigital, marketing teams can unify and enrich their customer data, identify valuable customer segments, and deliver personalized cross-channel customer journeys that result in engagements, conversions, and loyalty. The Company’s technology integrates with e-commerce and customer relationship management (CRM) platforms to create a robust marketing engine that supports insight-driven activities and improves business growth. Its platform also converts anonymous website visitors into known email and SMS contacts. The firm operates primarily in Europe, the Middle East, and Africa (EMEA), the United States and Asia-Pacific (APAC).